Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures, e.g. the world wide web).
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RAI Bridge a new way to watch TV
On last October 26th, CRITS experimented, in collaboration with RAI Gold, the new application RAI Bridge. Designed entirely by CRITS, RAI Bridge is not just a companion screen application, but a true...