Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures, e.g. the world wide web).
From Wikipedia, the free encyclopedia
Elements tagged with this term (5)
Project and Activities
RaiPlay on connected TV
The blue key on Rai channelsRaiPlay, the new Rai multimedia portal released in 2016, is available as a browser and as an application for mobile devices and smart TVs. CRIT has overseen the software development of the TV version...
Stretched TV for improved accessibility
TV adapted to its timeThe film and television have undergone an extraordinary evolution in the technical means as in content. The need to keep up with the times and with a society living in ever-increasing pace has...