Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures, e.g. the world wide web).
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Project and Activities
RaiPlay on connected TV
The blue key on Rai channelsRaiPlay, il nuovo portale multimediale della Rai rilasciato nel 2016, è disponibile in versione browser e come applicazione per dispositivi mobili e smart TV. Il CRIT ha curato lo sviluppo software...
Stretched TV for improved accessibility
TV adapted to its timeThe film and television have undergone an extraordinary evolution in the technical means as in content. The need to keep up with the times and with a society living in ever-increasing pace has...