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TAG: Interactive television

Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures, e.g. the world wide web).[1]

 

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Projects with this TAG (3)

Active project

RaiPlay on connected TV

The blue key on Rai channels

RaiPlay, the new Rai multimedia portal released in 2016, is available as a browser and as an application for mobile devices and smart TVs. CRIT has overseen the software development of the TV version and interactive decoders to DVB MHP standard with gold stamp.

Active project

Stretched TV for improved accessibility

TV adapted to its time

The film and television have undergone an extraordinary evolution in the technical means as in content. The need to keep up with the times and with a society living in ever-increasing pace has profoundly changed the way of realizing television and radio programs. The manner of conducting the programs has changed dramatically from the fifties to the present, from a television in black and white that “entered” into the homes with discretion and played just a few hours of the day of a program like the present with channels broadcasting 24 hours daily and characterized by fast tempos and rhythms. the user is also changed, now the viewer quickly select with the remote control a number of channels to decide what to watch and with TVs connected to the network selects the contents and realizes its own schedule. People with disabilities and the elderly, by contrast, strongly demanding the reduction of the complexity of television and the reduction of technological barriers. The project Stretch TV, launched by RAI – Centre for Research and Technological Innovation and RAI – Social Secretariat, aims to develop a technological solution that allows to significantly improve the usability of television content by persons with sensory disabilities and / or cognitive and the elderly.

Active project

Rai Remote Controller

The red button on Rai channels

The Rai Remote Control is an interactive application to DVB MHP standard: available on digital terrestrial platforms (DTT) and satellite (tivùsat), has the aim to aggregate in an easy-to-use graphical interface the Rai offer of TV channels, radio channels and interactive services for those televisions and decoders that can be connected to the internet.