The huge transformation on how we enjoy television content is by now a fact, it is increasingly emerging that the second screens (PCs, tablets, smartphones) have become a structural extension of television media, so that content producers are called to address the challenge of providing real-world entertainment and information experiences that can be viewed through different device and media in synergy.

From these considerations there are new opportunities for the entire television production sector. Social media, in particular, can increase the knowledge of user’s perception of the program and at the same time maximize the audience using multiple screens. The picture that we are looking requires to offer no more simple television products such as linear audio / video but true experiential paths, a profound transformation of the television offer not only multi-device but trimmed to the needs of the user, able to capture user in the most diverse situations. This requires an in-depth knowledge of consumer behavior.

In this context it becomes essential to identify the synergies between the television world and the WEB, with particular attention to social networks and what level of integration and collaboration can be achieved between the two worlds.

The article describes the results obtained in the framework of the collaboration between the RAI Research Centre and the Department of Computer Science of the University of Turin in the definition of a model of integration of heterogeneous data from different knowledge bases (television archives, EPG , audience, social networks, etc.) that contribute to the definition of “second life” of television content, since its production, the next broadcast and continuing with comments and content generated by users on the web.

The proposed model allows to represent through a single graph of understanding the different entities and relationships that emerge from the television domain analyzed.