At the initiative of Dr. Massimo Liofredi, director of Rai director of Rai GULP channel, the CRIT was involved in the creation of a game dedicated to the broadcast Gulp Girl on air to Rai Gulp digital terrestrial channel, whose mission is to engage and retain the audience of teenagers.

The result of this initiative is a product made entirely in Adobe Flash accompanied by television graphics and developed, in his part of web programming and use internally by the CRIT. Tthe broadcast Gulp Girl is the daily appointment for the teenagers dedicated to street style, to make up, to look and to hair stylist and, in addition to teaching how to recycle clothes found in the trunk of his grandmother affordable economy, is offered as a model television for a look to wear and change during the day: school, leisure, nightclub, out with friends, sports. In each episode, he intervenes a star of the world of music, fashion, cinema and television, revealing to the public the look points of his style, offering the possibility to imitate them at home using natural products and items of vintage family. The game could not have realized then that trace the arguments put forward to the TV and, in fact, the teenagers can play to create their own original and print models or they can try to recreate the look of their favorite character among the nearly ninety proposed. The game was officially presented by the Director Liofredi during “Cartoons on the Bay 2014”, the animation festival organized by Rai in Venice and from late April 2014 is available on the website of Rai Gulp.

Go to the game site