November 20th and 21st EBU organised the first Cloud Intelligence Seminar. This event was dedicated to the exploration of the potential of AI and cloud services in the media value chain. The programme included several presentations from EBU members and key industry providers. As a result, the attendants agreed on the idea that “AI is the new black” for media. Alberto Messina from RAI CRIT presented a contribution about how to use AI for organising and understanding content, giving the audience a glimpse on the 15+ years of CRIT’s experience in the field.